Course Overview

No matter what industry or location you’re in, any organization can find itself involved in a crisis. The question is not if a crisis hits, but when. Which is why every organization needs to plan how to communicate internally and externally in the event of a crisis. Crisis communication refers to the technologies, systems and protocols that enable an organization to effectively communicate during a major threat to its business or reputation. Whether it’s a security breach, global disaster, or a reputation attack, you’ll want to be prepared to swiftly and concisely respond. In this course, we’ll walk you through how to develop and carry out a crisis communication plan, as well as tips for for a successful crisis response.

Learning Outcomes

In this course, you’ll learn to:

• Create a proactive crisis communications strategy that can be leveraged in times of crises
• Quickly and effectively communicate in times of crisis
• Minimize harm done to the company’s reputation as a result of a crisis
• Craft impactful statements to respond in times of crisis

Course Content

In this course, we’ll explore the topic of crisis communications, focusing on preparing and developing a proper crisis response strategy and plan. We’ll cover how to establish different communication channels, crafting a DEIB-centered crisis response, social media tips, and evaluating outcomes. This course is designed for professionals seeking strategic and crisis management skills.

Each learning module is broken down into various video lessons with accompanying lesson texts, resources, and knowledge checks. You can move through the lessons in order, or jump back to review videos or other elements of the course.